Why:
In today’s intensely competitive and increasingly global markets, one way to gain competitive advantage is to have a thorough understanding of the marketplace. This requires having accurate, timely competitive and business intelligence and applying it properly.
What:
We complement your knowledge of competitors by developing understanding and insights on specific aspects of a competitor’s business—understanding and insights that are often difficult to obtain. Our views are often quoted in articles.
We provide a broad range of services:
- In-depth analysis of competitors.
- In-depth analysis of suppliers (purchasing research).
- Market image and customer satisfaction.
- In-depth technology assessments.
- Benchmarking.
- Continuous monitoring of competitors in emerging overseas markets.
- Implementing and establishing an in-company intelligence process.
How:
We research in-depth and provide qualitative and quantitative assessments of competitors’ businesses and operations, including tactics, financials, organization, sales and manufacturing capabilities, R&D, image, etc. We assess the competitors and identify future proactive and defensive actions. Our approach is aggressive, and field-oriented, based upon primary information gathered from the marketplace (suppliers, competitors, investors distributors, customers, former employees and other knowledgeable individuals). Internet searches, secondary information and published databases play a minor role in our work.
We help design and implement internal departments responsible for doing competitive, business and market intelligence process. Our approach follows a rigorous methodology that takes a ground-up approach. To optimize the resources (time and budget), we undertake a program in phases to ensure buy-in by all parties. This collaborative effort and working relationship addresses all objectives and builds a platform for effective implementation of the knowledge management system.
Focus:
We are experts in the marketplace for privately held companies, divisions and subsidiaries of major corporations, and foreign-based firms operating in local markets.
Free:
Ask for our checklists, “Competitor Analysis Programs & Business Intelligence” and “Competitive Intelligence for RD&E,” and for our position paper, “An Effective Competitive and Business Intelligence Process.”